Your story is what encourages your customer to buy. Trust is sacred, and concocting an inauthentic narrative can not only break the trust but also dismantle the foundational blocks essential to your brand’s success. Writing a brand story has one major limitation: words. Words rely on the reader’s imagination. Think of your brand story like… Continue reading Writing Your Brand Story: Fiction or Non-Fiction?
Author: marizolulizio
PACKAGING: MASS-PRODUCED VS. MASS-PRODUCIBLE
by Marizol Ulizio Snippet: You may have seen beautiful packaging with luxurious reflective lettering, embossed graphics for a fragrance or beauty & bath product. All of these embellishments inhibit an ideal production time and may delay the delivery of the packaging execution and final project completion. Sometimes by six months to a year. By that… Continue reading PACKAGING: MASS-PRODUCED VS. MASS-PRODUCIBLE