The Nag Champa of it all
You may be familiar with the traditional incense stick product and packaging by Satya from India. White rectangle with a solid colored border that is framed not only what the contents are, disclosing the maker’s details as well as a photograph of himself, at least in its early marketing efforts. Its packaging design is very distinct with a touch of personal branding. How transparent. Multiple variations already existed in the marketplace since the 60s — one could argue that Satya owns the market for incense sticks. When you think of incense sticks, the image of the Satya packaging appears in your mind. Satya packaging is embedded in the consumer’s mind. Because of its distinct and deliberate consistent marketing efforts, Satya has earned its place in the incense game. Not only did Satya acquire brand authority in its industry it has dominated in pricing. Its products are affordable and easy to access worldwide.