Author: marizolulizio

In 2019, I visited Otis College of Art and Design with my newborn son strapped to my chest. Fashion design was one of my other interests while a student there. As I visited the fashion department, I was instantly struck by the multitude of refinements. Throughout the years, I’ve learned that creativity evolves with persistence.… Continue reading Walking Through Art School Again, This Time as a Mother

Listen. Your story is what encourages your customer to buy. Trust is sacred, and concocting an inauthentic narrative can not only break the trust but also dismantle the foundational blocks essential to your brand’s success. Writing a brand story has one major limitation: words. Words rely on the reader’s imagination. Think of your brand story… Continue reading Writing Your Brand Story: Fiction or Non-Fiction?

Listen You may have seen beautiful packaging with luxurious reflective lettering, embossed graphics for a fragrance or beauty & bath product. All of these embellishments inhibit an ideal production time and may delay the delivery of the packaging execution and final project completion. Sometimes by six months to a year. By that time, your particular… Continue reading PACKAGING: MASS-PRODUCED VS. MASS-PRODUCIBLE